Linda Rogers, Owner & Financial Planner

Owner and CERTIFIED FINANCIAL PLANNER™ Professional

linda-roundI started Planning Within Reach to provide practical financial advice to families with young children and those transitioning into retirement.

I am a CERTIFIED FINANCIAL PLANNER™ Professional. I earned my Master’s Degree in Financial and Tax Planning at San Diego State University and my Bachelor’s Degree in Economics at Villanova University. I earned my Enrolled Agent in 2013.  I have more than ten years’ experience in the financial services industry, including service as a planner and advisor at a premier wealth management and investment firm in San Diego.

In 2005, I read about airline companies that were filing for bankruptcy and defaulting on their employee pension plans. Overnight, employees saw their expected retirement income disappear or be greatly reduced. I felt a sense of panic that I, myself, did not have a retirement strategy in place. I had my employer’s 401k plan, among other benefits, that I did not completely understand. Despite graduating with an Economics degree from a great school, I was never taught how to invest my 401k money, or how much I should actually be saving every year towards retirement. That led me to read everything possible about personal finance I could get my hands on, and eventually, to transition into financial planning as a profession.

That same feeling of uncertainty came back in 2011 when I became a new parent. While I thought we were on track financially up to that point, I promptly saw our cash flow surplus disappear with the expenses associated with a newborn child. Now, after seeing myself and countless clients through the same transition, I have developed a strategy to get through this “crunch time” and stay on track for the future.

My process begins with a simple, free phone consultation. I don’t judge. I understand that sharing personal finances is personal. I treat all my clients with discretion, confidentiality and trust. My passion is guiding people toward smart decisions and a life free from financial anxiety.

I have volunteered with Operation Homefront, Navy-Marine Corps Relief Society and the Wounded Warriors and enjoy gardening, dancing ballet, and hiking with my family.

I hope to work with you.

Schedule a FREE Initial Call with me



In the Media

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Produce Pro: Tips for Summer Fruits and Veggies

My father’s family has been in the produce and grocery business since the 1930’s and have owned stores in Palo Alto, Menlo Park and Saratoga, California. He started working in the stores when he was 12. Growing up, I would always watch him diligently shop for fresh produce, and over the years, I have learned many tips and tricks . Here are some of my favorites, since summer is right around the corner. 1. Washing produce – Did you know... Read More

Best Money-Saving Apps of 2017

Best Money-Saving Apps of 2017   Check out these money-saving apps that will save you time and money, with little effort. Ebates.com Ebates.com gives you a percentage (%) of cash back for online purchases (and a few in-store purchases as well). Create an account on their website, choose where you are online shopping, and they will automatically calculate your savings once you make the purchase.  In fact, they send you a $10 gift card just for signing up.  Cons: You can’t... Read More