Linda Rogers, Owner & Financial Planner

Enrolled Agent and CERTIFIED FINANCIAL PLANNER™ Professional

linda-roundI started Planning Within Reach to provide practical financial advice to families with young children and those transitioning into retirement.

I am a CERTIFIED FINANCIAL PLANNER™ Professional. I earned my Master’s Degree in Financial and Tax Planning at San Diego State University and my Bachelor’s Degree in Economics at Villanova University. I earned my Enrolled Agent in 2013.  I have more than ten years’ experience in the financial services industry, including service as a planner and advisor at a premier wealth management and investment firm in San Diego.

In 2005, I read about airline companies that were filing for bankruptcy and defaulting on their employee pension plans. Overnight, employees saw their expected retirement income disappear or be greatly reduced. I felt a sense of panic that I, myself, did not have a retirement strategy in place. I had my employer’s 401k plan, among other benefits, that I did not completely understand. Despite graduating with an Economics degree from a great school, I was never taught how to invest my 401k money, or how much I should actually be saving every year towards retirement. That led me to read everything possible about personal finance I could get my hands on, and eventually, to transition into financial planning as a profession.

That same feeling of uncertainty came back in 2011 when I became a new parent. While I thought we were on track financially up to that point, I promptly saw our cash flow surplus disappear with the expenses associated with a newborn child. Now, after seeing myself and countless clients through the same transition, I have developed a strategy to get through this “crunch time” and stay on track for the future.

My process begins with a simple, free phone consultation. I don’t judge. I understand that sharing personal finances is personal. I treat all my clients with discretion, confidentiality and trust. My passion is guiding people toward smart decisions and a life free from financial anxiety.

I have volunteered with Operation Homefront, Navy-Marine Corps Relief Society and the Wounded Warriors and enjoy gardening, dancing ballet, and hiking with my family.

I hope to work with you.


Contact Me:

Schedule a FREE Initial Call with me
Email Me: linda@planningwithinreach.com
Call Me: (619) 567-9306 x1
Office: Virtual
Physical Location: Memphis, TN


In the Media

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5 Myths About Credit Scores for Newlyweds

My Newlywed clients often ask me about how their credit score changes when they get married. I am sharing some of the typical myths I hear and discussing how your credit score is really affected by getting married or divorced. Myth 1: We have a joint credit score as a couple. Credit scores are calculated and given on an individual basis. When you get married, your credit scores do not get merged into one joint score. You will each remain... Read More

Allowances for Children

Age 5 is a common age when parents start thinking about issuing an allowance to children.   The goal with an allowance is to teach children about personal finance and delayed gratification.  Children who practice delayed gratification tend to be more successful in life.  Thankfully, this is a skill that can be acquired with practice.   You may choose to tie the allowance to chores, or not.  There are two schools of thought on the topic, which you can read about here.  Personally, I... Read More