Linda Rogers, Owner & Financial Planner

Enrolled Agent and CERTIFIED FINANCIAL PLANNER™ Professional

linda-roundI started Planning Within Reach to provide practical financial and tax advice to families with young children and those transitioning into retirement.

I am a CERTIFIED FINANCIAL PLANNER™ Professional. I earned my Master’s Degree in Financial and Tax Planning at San Diego State University and my Bachelor’s Degree in Economics at Villanova University. I earned my Enrolled Agent in 2013.  I have more than 11 years’ experience in the financial services industry, including service as a planner and advisor at a premier wealth management and investment firm in San Diego.

In 2005, I read about airline companies that were filing for bankruptcy and defaulting on their employee pension plans. Overnight, employees saw their expected retirement income disappear or be greatly reduced. I felt a sense of panic that I, myself, did not have a retirement strategy in place. I had my employer’s 401k plan, among other benefits, that I did not completely understand. Despite graduating with an Economics degree from a great school, I was never taught how to invest my 401k money, or how much I should actually be saving every year towards retirement. That led me to read everything possible about personal finance I could get my hands on, and eventually, to transition into financial planning as a profession.

That same feeling of uncertainty came back in 2011 when I became a new parent. While I thought we were on track financially up to that point, I promptly saw our cash flow surplus disappear with the expenses associated with a newborn child. Now, after seeing myself and countless clients through the same transition, I have developed a strategy to get through this “crunch time” and stay on track for the future.

My process begins with a simple and free phone consultation. I don’t judge. I understand that sharing personal finances is personal. I treat all my clients with discretion, confidentiality, and trust. My passion is guiding people towards smart decisions and a life free from financial anxiety.

I have volunteered with Operation Homefront, Navy-Marine Corps Relief Society, and the Wounded Warriors and enjoy gardening, dancing ballet, and hiking with my family.

I hope to work with you.


Contact Me:

Schedule a FREE Initial Call with me
Email Me: linda@planningwithinreach.com
Call Me: (619) 567-9306 x1
Office: Virtual
Physical Location: Memphis, TN


This past year in visuals!

Camping at Van Damme State Park

Yellowstone with the family


In the Media

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Ask Linda: Is it safe to have all of my money at one Brokerage firm?

Dear Linda, I remember being told that I shouldn’t keep more than $250,000 at one bank since that is the FDIC insurance limit. What about my money at a brokerage institution, such as Schwab, Vanguard, or Fidelity? Should I spread my money out across brokerage firms as well? Curious Carl Dear Curious Carl, Protecting your money in the bank versus your money in a brokerage firm requires two separate approaches. Let me explain the process for both. How to protect... Read More

Impact Investing: Creating a Strategy

Impact investing offers similar, if not better, returns than traditional investing with the added benefit of creating positive social and environmental change. That being said, creating an impact investment strategy does not have to be a major shift from what you are already doing. We recommend a top-down, holistic approach to impact investing versus divesting from companies or industries in an ad hoc manner, which can lead to underperformance. At a minimum, it can mean the inclusion of environmental, social and governance (ESG) ratings in the... Read More